When we design a new product, a service, or if we are looking to identify challenges and create solutions that will actually be adopted by people, then it's always essential to understand "who" and "how" people use it. We need to think about the others. If we don't understand, then there is almost no chance of creating this, that people will love.

The most significant for me is to have people love the thing I make. The reason I do what I do is that I love to watch people love the thing that I’m making.

Vasilis Baimas

Human-Centered Design

Human-Centered Design is an iterative methodology and we can use it to create great (user) experiences. It gives us the ability to change how exactly we approach the digital service, product, or any kind of experience design. But “how” exactly we can do that? We could involve stakeholders and users, early on in our requirements specification and throughout the design and development process. This helps us to avoid failure caused by assuming we know what exactly users want.


Design Thinking

Design thinking is not limited to a process. It involves putting in your end -user’s shoes and developing end-user personas that help identify users’ values, challenges, fears, and goals. It’s a methodology that provides a solution, which is based on solving problems. By gaining an in-depth understanding of clients’ needs and struggles, then you can empathize with end-users and create solutions that resound with users.

Methods I Use

Affinity mapping, brainstorming, card sorting, contextual inquiry, competitive audit, design sprint, diary study, ethnographic research, eye-tracking, high-fidelity prototyping, heuristic evaluation, low-fidelity prototyping, quantitative research, recording, service design, service safari, stakeholder interview, survey, task analysis, usability testing, user flow.

Each of these has analogous steps with a different journey but on the other hand, they have the same scope. Despite this, the methods are invaluable to keep in the toolbox. Human-Centered Design is a way of looking at the details, while design thinking focused on innovation and creating services or products that solve problems. Using one of them will no doubt that I get positive results, but personally, I believe that using both is a key to even more success.