The Impact/Effort Priority Matrix is a strategic decision-making tool that helps evaluate and prioritize tasks or initiatives based on two key dimensions: the potential impact of the activity and the effort required to implement it.

This quadrant-based matrix categorizes items into four groups:

• Quick Wins (High Impact, Low Effort): Tasks that provide significant results with minimal resources
• Major Projects (High Impact, High Effort): Strategic initiatives that require substantial investment but deliver major benefits
• Fill-Ins (Low Impact, Low Effort): Simple tasks that can be done when resources are available
• Thankless Tasks (Low Impact, High Effort): Activities to reconsider or eliminate from the priority list

This visualization helps teams make informed decisions about resource allocation and project prioritization, ensuring focus on activities that provide the best return on investment.

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