The MoSCoW method is a prioritization technique used in project management and software development. It divides requirements or tasks into four clear priority levels: Must have, Should have, Could have, and Won’t have. This approach helps teams prioritize critical items and manage stakeholder expectations effectively.

• Must have : These element are essential for launch due to legal requirements, safety concerns, or critical business needs. For instance, if your marketing campaign centers on a specific new feature, launching without it would be completely impractical
• Should have : These elements are recommended for inclusion, but your product can still succeed without them.
• Could have : Optional features that are nice to have when resources and time permit, but not essential for success. Consider how each requirement (or its absence) will impact the customer experience. The smaller the impact, the lower its priority should be on your list!.
• Won’t have : Features planned for V2 or potentially relegated to the backlog indefinitely. You’ve deliberately decided these items won’t be included in the current launch.

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